A new free online event is launching September 6, 2026, pairing two of the biggest names in the online business education space — Iman Gadzhi and Russell Brunson — for a 5-day virtual summit focused on building an AI-powered side hustle from scratch. Here's everything you need to know before it starts: the schedule, what's actually being taught, the track record behind it, and how to register.

What Is the Side Hustle Summit 2026?

The Side Hustle Summit is a 100% free, 5-day live virtual event running September 6 through September 13, 2026. It's hosted by Iman Gadzhi and Russell Brunson, co-founder of ClickFunnels, and centers on a single core promise: showing attendees how to build an AI-powered side hustle capable of generating around $373 a day, without needing to show your face on camera, without prior experience, and without significant startup capital.

Each session runs live for approximately one hour at 1 PM Eastern Time, with replays made available within 24 hours for anyone who can't attend live. The event is accessible from anywhere in the world, entirely online.

This is the fourth iteration of this type of event from Iman Gadzhi's team — but it's the first time Russell Brunson has joined as a co-host, which is a meaningful shift from previous versions.

The Full 5-Day Schedule

Notice the gap between Day 4 (September 9) and Day 5 (September 13) — there's a several-day pause between the teaching sessions and the final live build. This appears to be intentional, giving attendees time to absorb the earlier content before the hands-on session.

What You'll Actually Learn

The event's content is organized around eight core teaching points that run throughout the week:

A system with a documented track record. The event references a step-by-step system credited with generating $55.6 million in tracked sales across Iman Gadzhi's previous three events, positioned as workable "with no experience, no money, no clue where to start."

AI's role in leveling the playing field. A central theme of the event is how AI has removed several traditional barriers to starting an online business, with the argument that beginners today can realistically compete with — or outperform — people who've been doing this for years.

Semi-passive income without quitting your job. The model is explicitly framed as something you build in your spare time, without needing to show your face publicly or become an "internet personality" to succeed.

A time-sensitive opportunity framing. Brunson is quoted as calling the coming 12 months "the biggest opportunity window in 20 years online" — a core urgency angle used throughout the event's promotion.

A specific proof point used repeatedly. The event repeatedly references a 19-year-old attendee with no prior experience who reportedly made $111,000 in 45 days after attending Iman's first event.

Speed to results. The event emphasizes going from "no skills, no audience, no clue" to real income relatively quickly, using a method the organizers describe as not having existed even two years ago — a direct reference to how recent AI tools have changed what's possible.

Income diversification as a safety argument. The event frames relying on a single income stream as one of the riskier financial positions to be in during 2026, positioning the side hustle as a second income stream built in spare time.

An approach that avoids traditional hustle culture. Described as "The Lazy Money Method," this angle is positioned specifically against the traditional 12-hour-grind narrative common in online business education.

The Track Record Behind This Event

Before evaluating whether an event like this is worth your time, it's worth understanding the history behind it.

Iman Gadzhi's previous three events reportedly generated the following in tracked sales from attendees who implemented the teachings:

  • Event 1: $8.9 million in tracked sales within 90 days
  • Event 2: $15 million in tracked sales within 90 days
  • Event 3: $31 million in tracked sales
  • Combined total: $55.6 million+ across all three events

This 2026 Side Hustle Summit is the fourth event in this series, and the first to bring in Russell Brunson as a co-host, which the organizers frame as a reason to expect an even larger outcome than previous iterations.

Iman Gadzhi's background: He dropped out of high school at 15, was living with his single mother, and discovered Russell Brunson's books — DotCom Secrets, Expert Secrets, and Traffic Secrets — which he credits as the blueprint for starting a social media management agency. By 18, that agency was reportedly generating six figures a month. He later created a digital product teaching his system, which he says sold millions of copies, and became co-owner of Whop, a creator-economy platform that has processed more than $4 billion in online sales. He claims to hold Whop's platform record for highest revenue generated in a single hour, 24-hour period, 7-day period, and 30-day period.

Russell Brunson's background: Brunson co-founded ClickFunnels and authored DotCom Secrets, Expert Secrets, and Traffic Secrets — books that have collectively sold millions of copies and are widely referenced in online business education. According to the event's promotional materials, people who've been taught or influenced by Brunson have collectively generated $10.4 billion in online revenue, and Brunson himself has personally generated more than $2.5 billion from his own companies.

The event's positioning leans heavily on this combined credibility: "30 years of combined experience compressed into 5 days," billed as one of the biggest free events of the year.

How to Register for the Side Hustle Summit

Registration for the Side Hustle Summit is free and requires only an email address — a standard single-field opt-in used across most webinar-style funnels. You'll receive a confirmation email once you've registered, along with details on how to access each live session and the replay links after each one airs.

Because it's a free, low-friction registration, there's genuinely no financial risk in signing up to see the content firsthand, even if you're not sure yet whether you'll pursue the model being taught.

What to Expect After the Free Event

It's worth understanding upfront that free events structured like this one typically lead into a paid offer at some point during or after the live sessions — this is standard practice across the online education and "make money online" event space, not unique to this particular summit. The free 5-day event functions as an introduction to the concepts and a demonstration of the teaching style, while a deeper paid program or coaching offer is common at the end of events run through this type of funnel.

This doesn't mean the free content isn't valuable on its own — many attendees walk away from these free events with genuinely useful frameworks even if they never purchase anything afterward. But it's reasonable to expect a pitch for something additional by the end of Day 5, and going in with that expectation will help you evaluate the offer clearly if and when it's presented.

Frequently Asked Questions

Is the Side Hustle Summit actually free? Yes, registration and attendance for all 5 days is completely free. You only need to provide an email address to register.

Do I need any experience to attend? No. The event is explicitly positioned for complete beginners — the promotional content repeatedly emphasizes "no experience, no money, no clue where to start" as the target starting point for attendees.

What if I can't attend the live sessions? Replays are made available within 24 hours of each live session, so you can catch up if you miss a day or if the 1 PM Eastern time slot doesn't work with your schedule.

Is this connected to Russell Brunson's ClickFunnels? Russell Brunson is ClickFunnels' co-founder and is co-hosting this specific event, but the Side Hustle Summit itself is run through Consulting.com, Iman Gadzhi's company, not directly through ClickFunnels.

Will there be a sales pitch during the event? Based on the structure of similar past events in this space, it's reasonable to expect that a paid offer or program will be presented at some point during or shortly after the 5-day event. The free sessions themselves are focused on teaching the core concepts.

How is this different from Iman Gadzhi's past three events? The core format is similar, but this is the first event in the series to include Russell Brunson as a co-host, rather than Iman Gadzhi teaching solo.

Final Thoughts

The Side Hustle Summit 2026 combines two well-documented track records in the online business education space into a single free, 5-day event. Whether or not the specific AI side hustle model taught ends up being the right fit for you, the price of admission — your email address and a few hours across five days — makes it a low-risk way to see the content firsthand and decide for yourself.

The event runs September 6 through September 13, 2026, with daily live sessions at 1 PM Eastern and 24-hour replay access for anyone who misses a live session. Save your free spot here.

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